Task 2

Independent Label: Ache Records

Distribution: Ache Records sell their music on there very own website: www.acherecords.com, you have the choice of downloading or purchasing a CD. Here is a screenshot of their website store.

I decided to do a long tail based on their MySpace page and here is the results: 

Ache Records are marketed on their own website: www.acherecords.com, MySpace and Wikipedia. Ache is an independent record label based out of Vancouver, Canada, which was founded by a Canadian musician called Andrew Nixon in 1999. The first release on Ache Records was Hot Hot Heat's 1999 debut, Hot Hot Heat, a four-song EP. Andy Dixon's first band, d.b.s., released their final album on Ache in 2001, a five song EP entitled Forget Everything You Know. One thousand copies were issued.

Music on Ache: The Winks, Winning, Rauhan Orkestri, Greg Davis, Of, Jason Forrest, Aelters, Jab Mica Och El, Sun Ok Papi K.O., DJ Elephant Power, TU M', Romanhead, Uské Niko, Wobbly, Konono No1, Flossin, Death From Above 1979, Piers Whyte, 2up, Secret Mommy, Matmos, Die Monitr Batss, Four Tet, Hella, Kid 606, Kid Commando, Sightings, Hrvatski, Femme Fatale.